All About Cookie Crisp Cereal

Are you a fan of Cookie Crisp cereal? If you grew up in the 1970s, you probably remember the treat. It debuted in 1977 as a Ralston Purina cereal. It was unique in that it was designed to look like little cookies and was supposed to taste like chocolate chip cookies in milk. And it did not disappoint. Kids all over the country were begging their parents for the tasty breakfast cereal that really did make you feel like you were eating cookies.

Today, Cookie Crisp is still on the shelves. But now it’s a General Mills cereal. It’s just as good as the original. Only the packaging has changed a bit. Those of the old school remember Cookie Jarvis as the wizard mascot who adorned the original boxes. He reigned from the start and by 1985 he was retired.  By the mid 1980s, Cookie Crook took over the job of keeping kids company while they ate their Cookie Crisp. He was a sort of villain and Officer Crumb, a policeman, was always after him.

Chip the Dog was the 1990s introduction as the new character for the brand. He was originally the sidekick of Cookie Crook, but somehow became the likeable mug kids came to associate with Cookie Crisp.

Executives started redesigning again in 2006 when Chip the Wolf took over the coveted place on the front of the Cookie Crisp box.  He is a ruthless, but likeable thief who tries to steal Cookie Crisp from kids.

In 2007, Double Chocolate Cookie Crisp hit the shelves and in 2009, Cookie Crisp Sprinkles were added.

Today, kids can go online to to play an interactive game with Chip the Wolf. The cereal has really drawn a whole new generation of fans who still fall for it's decidedly cookie taste.

Here’s a recipe for baking with Cookie Crisp cereal. It can be found at the “Baking and Boys” blog at

Cookie Crisp Rice Krispies Treats

By Katrina of

  • 2 tablespoons butter (I used salted because that's what I had)
  • 2 tablespoons corn syrup (You can probably leave this out as I was just playing around, but the butter and corn syrup kind of made it a little caramel-like in flavor.)
  • 6 ounces marshmallows (I used a combo of large and small to use up some open bags!)
  • 4 cups Rice Krispies cereal
  • 1 cup Cookie Crisp cereal
  • 1/2 cup Cookie Crisp cereal, crushed slightly
  • 1-2 ounces milk chocolate, melted

Line a 9x9 baking pan with foil, spray lightly with cooking spray.  Set aside.  In saucepan on stove on medium, melt butter, add corn syrup and marshmallows.  Stir together with a wooden spoon until melted.  Remove from heat and add the 4 cups of Rice Krispies and 1 cup Cookie Crisp.  Stir until combined.  Dump mixture into prepared pan and spread evenly with a potato masher sprayed lightly with cooking spray.  It works beautifully and doesn't stick!

Melt chocolate in microwave safe bowl.  Put melted chocolate in a sandwich size plastic bag.  Snip off tiny corner and drizzle chocolate over the treats.  Put the 1/2 cup Cookie Crisp in another sandwich bag, beat with rolling pin to break them up.  Sprinkle the crushed cereal over the chocolate drizzled treats.  Let it set. Then cut into squares or use a cookie cutter while it's warm/soft if you'd like to make a unique cookie arrangement out of this dessert. Then let cool.

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